Profile


Product Marketing Professional and Digital Media Specialist

I am a jack-of-all-trades marketer with proven capabilities in product marketing, content marketing, demand generation, email marketing, leadership marketing, social media and digital.

The videos, case studies, whitepapers, webinars, market research studies and social media content I’ve created have driven measurable increases in inbound leads, up to 400% year/year.

Connect with me

  • NAMERemy Tennant
  • LOCATIONBerkeley, CA
  • LANGUAGESEnglish, Spanish, French
  • EDUCATIONMBA, Marketing

Resume

EMPLOYMENT

Marketing ManagerFebruary 2014 – Oct 2014

ChargePoint

ChargePoint is the market leader in electric vehicle charging hardware and software. I was responsible primarily for product, channel and email marketing programs targeting both consumers and businesses, and also contributed to lead gen campaigns.

Product and Channel Marketing

  • Served as PMM for industry leading mobile app and electric vehicle charging solution
  • Led go-to-market campaign that resulted in a 23% increase in new users compared to monthly average, including developing messaging and strategic positioning, and creating promo video and email
  • Worked closely with Product Management to manage new hardware and software launches
  • Authored multiple case studies, brochures, sell sheets and other collateral
  • Tracked competitive landscape and provided Sales with tools and training for competitor selling that received substantial recognition up to the executive level
  • Managed all channel marketing promotional campaigns and communications
  • Provided marketing support to partners, including a new a partner portal

Email Marketing and Communications

  • Upgraded email marketing programs to include split testing and responsive, mobile-friendly templates, resulting in a 67% increase in engagement and 34% increase in open rates
  • Authored, designed and coded email newsletters sent to over 120,000 EV drivers, station owners and channel partners
  • Created emails and landing pages for targeted lead gen campaigns

PPC Advertising

  • Set up Google Analytics Goals and synced with AdWords account in order to test and optimize  more effectively
  • Created new targeted campaigns in order to shift resources into most critical markets
  • Increased qualified leads in key markets by 300%
  • A highly creative marketer, Remy lead the to go-to-market campaign for the all new ChargePoint mobile app and the results speak for themselves: Through his video and email marketing campaign we got a 23% increase in new app users compared to our monthly average. Great marketing!
    Jaipal NijjarProduct Manager, ChargePoint

Marketing ManagerJuly 2013 – February 2014

Piqora

Piqora is an early stage Social Analytics/SaaS startup that provides a complete marketing suite for Pinterest, Instagram and Tumblr. Hundreds of large retailers, brands and publishers including Crate & Barrel, Steve Madden, West Elm, Zappos, etc. use Piqora.

I was responsible for the complete marketing/lead generation cycle, starting with content creation (e-books, case studies, videos, etc) and pushing it out via email marketing (using Marketo), social media, the blog, PR, advertising, and content partnerships.

  • Implemented new content and email marketing program that generated 1200 targeted leads monthly on average
  • Authored whitepapers, guides, research reports and case studies to double the content library to fifteen pieces of collateral
  • Conceptualized and created content, specs and wireframe for our website Resource Center, the first in Piqora’s industry niche; it generated 28% of web leads
  • Worked with engineering team to develop research studies that were covered in industry pubs including TechCrunch, AdWeek and VentureBeat
  • Redesigned all collateral to be more elegant and mobile friendly
  • End-to-end production of company promo and product video
  • Remy is a talented and accomplished marketer. As Piqora’s first full-time marketing hire he took our marketing to the next level, developing a robust content marketing program that substantially boosted qualified leads generated via email marketing, advertising and PR. He co-authored research studies that got coverage in TechCrunch, AdWeek, VentureBeat and other national publications. He’s a great strategic thinker and is just the right balance of creative and analytical. I highly recommend him.

    Sharad VermaCEO, Piqora

Product Marketing ManagerSept 2011 – July 2013

Digital Air Strike

Digital Air Strike is the leading provider of social media, reputation management, and Internet lead response (SaaS) solutions in the automotive sector, serving OEMs like Ford and GM and thousands of car dealers across the US.

  • Primary content creator for all inbound marketing and lead gen activities, including whitepapers, webinars, case studies, research studies, press releases
  • 400% Y/Y increase in leads from inbound campaigns built around my content
  • Developed strategic positioning and go-to-market strategies for product launches
  • Managed pilot test programs – worked with product development, accounts, marketing, sales and external partners to launch and monitor pilot programs with dealers. Identified key objectives and metrics, track pre/post program results and provide reporting to management
  • Webmaster: Managed strategy for SEO, lead capture, copy/content, design upgrades
  • Created bi-annual market research studies that were featured on NBC News, USA Today, Cars.com and various other major media outlets and industry pubs
  • Keeper of competitive intel; brief sales force, marketing, product teams
  • Created sales and marketing presentations/collateral, delivered webinars
  • Spearheaded customer success marketing campaigns and created all related collateral
  • End-to-end production of customer success, product and other promo videos: Scripting, editing, motion graphics, sound
  • Community management and ad campaigns for all social properties: Facebook, Twitter, YouTube, Google+
  • Lead blogger on social media topics for company blog
  • Wrote press releases for product launches and research studies
  • Served as SME on social media and SEO for Product and Marketing
  • Remy is an  invaluable member of our marketing team with a diverse portfolio of skills. He is a highly competent strategic thinker providing competitve analysis, developing product/service positioning strategies and leading marketing research projects. He is creative with multi-media skills, and profecient with SEM, SEO and other Internet marketing skills, and he has a burning passion for social media and technology innovation. Remy is a self-starter and self-critcal of his own work, striving to achive a personal best on every project. 

    Gabe FooDirector of Marketing, Digital Air Strike

Marketing ConsultantApril 2011 – Present

CleanTech Media Solutions

Over the years I have provided both paid and volunteer marketing consulting services to organizations in the clean technology sector, especially EVs. Clients have included Plug In America, ElectraDrive, EV Battery Forum, and Jonway International.

Select projects:

  • Presented market research-based strategy for using social media commercialize electric cars at 2011 EV Battery Forum in Barcelona. I was the most highly rated of the conference’s 55 speakers.
  • Expanded EV Battery Forum’s reach into North America market and managed LinkedIn group of 1400 energy and tech professionals
  • Partnered with Plug In America, Sierra Club, and automotive OEMs to produce multi-state ipad giveaway to promote National Plug In Day; Results: triple digit  Y/Y increases in event attendance, hundreds of e-mail addresses captured, dozens of unique media stories and 1500 new Facebook fans.
  • Published The Electric Car Consumer’s Guide to Social Media
  • Served as Sustainability Mentor for CleanTech Open
  • Wrote press releases, investor updates, and served as primary media communications contact for ElectraDrive
  • Conducted market research and identified prime target markets for EV fleet conversions for ElectraDrive
  • A social media visionary and dynamic speaker, Remy wowed an audience of international energy executives when he presented his research on social media and clean technology at the EV Battery Forum 2011 in Barcelona; he was the most highly rated of 60 conference speakers. He also helped EV Battery Forum expand its reach into the US. Great communication skills and a pleasure to work with, Remy would be a good addition to any company.

    Davide BonomiContent Strategy Director, Dufresne Market Research

Marketing Coordinator2005 – 2008

Edu-Culture International

Edu-Culture International is the leading provider of premium high school study abroad programs, and specializes in sending American students to Spain and France.

  • Conducted comprehensive research and analysis and opened new markets
  • Implemented successful direct and field marketing campaigns
  • Generated $3M in incremental revenue in Silicon Valley (my territory)
  • Presented in English, Spanish and French to audiences of up to 200
  • Created sales & marketing presentations and other collateral used by CEO
  • Wrote SEO copy for website, assisted with website SEO
  • Worked with strategic partners to manage ops in Europe and Latin America
  • Remy proved to be a resourceful and ambitious person who is not easily discouraged. During his time with ECI, he implemented direct and field marketing campaigns in order to build awareness and generate leads, and used personal selling to acquire a multitude of new accounts across his region. The relationships he established enabled him to reach tens of thousands of prospects as he was invited to be a guest speaker in high school foreign language classes across the San Francisco Bay Area.

    Phyllis O’NeillExecutive Director, Educulture International

Program Manager2001 – 2005

Sylvan Education Solutions
  • Managed ops and staff for school program w/18 teachers and 200 students
  • Successfully marketed new educational product to Bay Area public schools

EDUCATION

MBA, Marketing2008 – 2011

San Francisco State University

I elected to do an MsBA so that I could focus as much of my coursework as possible on marketing, with an emphasis on digital media.

  • Remy Tennant was an MBA student in my Consumer Behavior Seminar at San Francisco State University, College of Business. He proved himself to be an outstanding, organized, and a very conscientious person with an active inquiring mind. He displayed great team building traits during group projects and brought much energy and ideas to the class. His enthusiasm, determination and motivation made him stand out as one of the top students in the whole MBA program.

    Gulnar TumbatProfessor, San Francisco State University Graduate College of Business

B.A.2001

University of California, Santa Cruz

I majored in History and had double minors in Spanish and French.

Junior Year Abroad

University of Granada, Spain

Senior Semester Abroad

University of Nimes, France

EMAIL MARKETING SKILLS

Marketo

Salesforce

WEBSITE SKILLS

WordPress

CSS

HTML

DESIGN SKILLS

InDesign

Photoshop

MULTIMEDIA SKILLS

Camtasia

Adobe Premiere Pro

Adobe After Effects

MS OFFICE SKILLS

Powerpoint

Word

Excel

 

Contact

I am based in the San Francisco Bay Area

Drop me a line!

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Portfolio

New Product Launch

SEE PROJECT DETAILS

New Product Launch

chargepoint mobile app

Content Mktg Campaign

SEE PROJECT DETAILS

Content Mktg Campaign

pinterest research report

Promo Video

SEE PROJECT DETAILS

Promo Video

chargepoint mobile app

Case Study

SEE PROJECT DETAILS

Case Study

EV fast charging

Case Study

SEE PROJECT DETAILS

Case Study

EV charging

Website Resource Center

SEE PROJECT DETAILS

Website Resource Center

generates 28% of web conversions

Product Video

SEE PROJECT DETAILS

Product Video

social analytics software suite

Research Report

SEE PROJECT DETAILS

Research Report

social synergy on the visual web

Case Study

SEE PROJECT DETAILS

Case Study

cathay pacific pinterest contest

Testimonial Quotes

SEE PROJECT DETAILS

Testimonial Quotes

solicited from piqora clients

Research Report

SEE PROJECT DETAILS

Research Report

the instagram hashtag report

Guide

SEE PROJECT DETAILS

Guide

guide to instagram contests

Guide

SEE PROJECT DETAILS

Guide

intro to the visual web

Research Report

SEE PROJECT DETAILS

Research Report

study of 1000 brands on pinterest

Promo Video

SEE PROJECT DETAILS

Promo Video

launch of new SaaS product

Magazine Article

SEE PROJECT DETAILS

Magazine Article

car consumer guide to social media

Guest Blog Post

SEE PROJECT DETAILS

Guest Blog Post

electric car mobile notifications

Educational Video

SEE PROJECT DETAILS

 

 

Educational Video

social media & clean technology

Popular Blog Posts

SEE PROJECT DETAILS

Popular Blog Posts

personal, company, guest blogging

Lead Gen Campaign

SEE PROJECT DETAILS

Lead Gen Campaign

RECon 2014 Conference

LinkedIn Recommendations

  • Remy is a talented and accomplished marketer. As Piqora’s first full-time marketing hire he took our marketing to the next level, developing a robust content marketing program that substantially boosted qualified leads generated via email marketing, advertising and PR. He co-authored research studies that got coverage in TechCrunch, AdWeek, VentureBeat and other national publications. He’s a great strategic thinker and is just the right balance of creative and analytical. I highly recommend him.

    Sharad VermaCEO, Piqora
  • As marketing manager at ChargePoint, Remy managed product, channel and email marketing, and with his broad skill set he excelled in all capacities. He made significant upgrades to our email marketing programs that produced measurable increases in engagement, conversions and other KPIs. His competitive analysis and related sales tools and training received substantial recognition within the company up to the executive level, as did his highly creative marketing campaigns promoting the ChargePoint mobile app. It was a pleasure working with Remy and I highly recommend him.

    Mickey SinghProduct Marketing Director, ChargePoint
  • A highly creative marketer, Remy lead the to go-to-market campaign for the all new ChargePoint mobile app and the results speak for themselves: Through his video and email marketing campaign we got a 23% increase in new app users compared to our monthly average. Great marketing!
    Jaipal NijjarProduct Manager, ChargePoint
  • It was a pleasure working with Remy at Piqora. Shortly after he joined the company I saw a substantial increase in qualified leads coming in as a result of his content marketing. His white papers, case studies, and other sales tools helped me move prospects through the pipeline and close more deals. I would highly recommend Remy for anyone looking for a creative marketer with a broad set of valuable skills.

    Kris RudeegraapSenior Account Executive, Piqora
  • As a critical link between Sales and Marketing, Remy maintained close contact with the sales force in order to ensure that the marketing department was in touch with what was happening on the front lines. His hands-on approach, combined with his keen understanding of our target audience, enabled him to continually provide the sales force with collateral that helped us generate more product and company interest, and ultimately close more deals. His knowledge of the digital marketplace, social media landscape and his expertise in the SEO/SEM arenas are umatched. Remy is an exceptional communicator and a pleasure to work with, if you have the opportunity to add Remy to your team, don’t hesitate.

    Jared KalfusVP of Sales, Digital Air Strike
  • Remy is an  invaluable member of our marketing team with a diverse portfolio of skills. He is a highly competent strategic thinker providing competitve analysis, developing product/service positioning strategies and leading marketing research projects. He is creative with multi-media skills, and profecient with SEM, SEO and other Internet marketing skills, and he has a burning passion for social media and technology innovation. Remy is a self-starter and self-critcal of his own work, striving to achive a personal best on every project. 

    Gabe FooDirector of Marketing, Digital Air Strike
  • Under his stewardship, the company’s social sites have experience a clear increase in engagement and Liker growth. In conjunction with the product team, he has provided training and guidance to our client-facing personnel regarding SEO and social media strategy. Most recently he spearheaded our automotive social media study analyzing the impact of social media in the retail automotive space. Remy’s social and marketing skills have been a valuable asset to the company.

    Glenn JimersonSenior Director of Social Products, Digital Air Strike
  • As a key link between Creative and Sales, Remy’s ability to both copyright and use the Adobe Creative Suite has streamlined our processes, enabling us to quickly produce new collateral and easily keep all documents updated ongoing. His creativity, ability to write on-message copy, and eye for design has helped us provide the sales force with the collateral they need to outsell the competition. He’s full of new ideas, is a great information resource, fun to work, and I always look forward to collaborating with him on projects.

    Jeanette CooperCreative Director, Digital Air Strike
  • Remy Tennant was an MBA student in my Consumer Behavior Seminar at San Francisco State University, College of Business. He proved himself to be an outstanding, organized, and a very conscientious person with an active inquiring mind. He displayed great team building traits during group projects and brought much energy and ideas to the class. His enthusiasm, determination and motivation made him stand out as one of the top students in the whole MBA program.

    Gulnar TumbatProfessor, San Francisco State University Graduate College of Business
  • A social media visionary and dynamic speaker, Remy wowed an audience of international energy executives when he presented his research on social media and clean technology at the EV Battery Forum 2011 in Barcelona; he was the most highly rated of 60 conference speakers. He also helped EV Battery Forum expand its reach into the US. Great communication skills and a pleasure to work with, Remy would be a good addition to any company.

    Davide BonomiContent Strategy Director, Dufresne Market Research
  • As the marketing expertise to our mentoring team, Remy was a dynamic strategist with an immediate grasp of our client’s vision and its context to the market and to the public, with the writing style to prove it. Remy is as disciplined, hard working and self-motivated as the MBA archetype should be, and has a competitive style. He inspires others with a passion and a patience that makes any consulting project a positive and committed experience.

    Theresa KrebsRisk Modeler at ACE Group
  • Remy conducted a comprehensive inbound marketing campaign for us that has had the highest ROI of all of our marketing initiatives to date. Through link building, blogging, on-site SEO, and social media optimization, we have attained top-of-page-one rankings on Google for multiple key phrases (previously we were on pages 4-6). This has resulted in measurable increases in website traffic, and improvements in key metrics such as page views and average time on site, as well as increased conversions. His creativity, passion and focus on client needs have helped us take our brand visibility to the next level.

    Jeremy CohenFounder and Director, ThisWorldMusic
  • Remy proved to be a resourceful and ambitious person who is not easily discouraged. During his time with ECI, he implemented direct and field marketing campaigns in order to build awareness and generate leads, and used personal selling to acquire a multitude of new accounts across his region. The relationships he established enabled him to reach tens of thousands of prospects as he was invited to be a guest speaker in high school foreign language classes across the San Francisco Bay Area.

    Phyllis O’NeillExecutive Director, Educulture International
  • In addition to the excellent work Remy provided as our Clean Tech Open sustainability mentor, he provided insightful analysis and contributions within our core business. Remy is knowledgeable, enthusiastic, and fun to work with. Don’t pass up the chance to have him on your team.  

    Bob GuimarinEnterprise Solutions and Systems Architect, WorkForceLogic
  • I have worked with Remy on multiple semester long team projects during our MBA program. Remy had creative solutions for all opportunities, was a great team player and 100% committed to ensuring that we produced excellent results in all instances. He went beyond what was asked for on every project. He has a positive, can-do attitude and excellent people & leadership skills. It’s my pleasure to recommend Remy and I know that he will be an asset to any innovative forward thinking organization. 

    Orla LucySupply Chain Director, Live Scribe Inc
  • Remy was a Master’s student in my Marketing High-Technology Products and Services elective course during Fall 2009. He was regular in attendance and assignments. He impressed me with his knowledge of green technology especially as applied to the electric automobile industry. He is a quick learner and has a good work ethic. I wish him well in his future career.

    Sanjit SenguptaProfessor, San Francisco State University Graduate College of Business
  • Remy was a great student in my classes. He was always prepared and knowledgeable about the material that was to be discussed in class, and he participated actively in the discussions. His thoughts on the subject were in-depth and created a great learning environment for the class.

    Peter MelhusProfessor, San Francisco State University Graduate College of Business

 

 

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