Product Launch

Company: ChargePoint

Overview

The ChargePoint Mobile App was rebuilt from the ground up in Q3 2014 and we wanted a major launch campaign for the new release.

Objectives

Our goal was to increase awareness and engagement and acquire new users.

Campaign

As the PMM for the mobile app I lead the campaign, including:

  • Developing competitive positioning, messaging and all copy
  • Designing, authoring and coding the email announcement
  • Scripting and creating the promo video in Adobe After Effects
  • Briefing PR, Creative and Web teams

Results

The campaign acquired 1400 new iOS and Android users, a 23% increase compared to the monthly average. The video, which was part of the media kit, was embedded in industry publication articles and got thousands of views.

 

Email Announcement

Promo Video

Note: The final cut was taken down when it became outdated. This is an earlier version I saved.

Homepage banner

Industry pub coverage

Email Announcement – Mobile Version