DocuSign for Real Estate

Company: DocuSign

Overview

Generating over 40% of revenue, Real Estate is DocuSign’s most important vertical. The Real Estate marketing team was charged with up-leveling DocuSign’s marketing in order to stand out in this highly competitive space.

Objectives

  • Elevate brand over the competition
  • Increase awareness about a core product
  • Drive adoption into install base
  • Generate Sales Accepted Leads

Campaign

As the Demand Generation lead, I partnered with Product Marketing, Web and Creative for a multi-month, omnichannel  program, including:

  • Eight touches over 3 months, supported by email, webinars, organic and paid social media, partner marketing, content syndication, and outbound sales motions
  • Three live webinars
  • Outbound Sales supporting call and email campaign
  • Advertising in leading trade publications

Results

  • Millions of impressions
  • 2845 campaign engagements
  • 355 Marketing Qualified Leads
  • 556 Sales Accepted Leads

 

 

 

Content Hub

 

 

 

Explainer Video

 

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