DocuSign for Salesforce

Company: DocuSign

Overview

DocuSign integrates with various other applications, include Salesforce.com. DocuSign for Salesforce customers are the most lucrative, so leads are prized by the Salesforce. For this campaign, we wanted to increase reach as much as possible by accessing the audiences of our partners.

Objectives

  • Generate high-value Sales Accepted Leads
  • Drive adoption into install base
  • Build brand and increase reach through partner promotions with Salesforce.com and CongaMerge

Campaign

As the Demand Generation lead, I partnered with Product Marketing to lead a three-touch, omnichannel  program, including:

  • Promotional emails to DocuSign and partner email lists
  • Blog post in Salesforce AppExchange
  • Social media promotion through DocuSign, Salesforce and CongaMerge
  • Live customer webinar
  • Outbound Sales call and email campaign

Results

  • 654 campaign responses
  • 450 webinar registrants
  • 190 attendees
  • 349 on-demand views
  • 229 Marketing Qualified Leads
  • 175 Sales Accepted Leads

 

Webinar Invite Email

 

Webinar Landing Page

On-demand Webinar