Company: DocuSign

Overview

When I arrived at DocuSign there was no real SMB marketing function, and we needed basic foundational content.

Objectives

• Educate SMBs about the benefits of going paperless
• Position DocuSign as a leader in the SMB space
• Generate Sales Accepted Leads

Campaign

As the Demand Generation lead, I partnered with Product Marketing, Web and Creative to produce for a three-touch omnichannel program that included an industry report, live customer webinar, and customer spotlight video recording.

Results

• Millions of impressions
• 1,700 campaign responses
• 766 Marketing Qualified Leads
• 236 Sales Accepted Leads