Leadership Marketing

Company: Piqora

Overview

In 2013, Piqora was two years a startup and had had some success in the increasingly-crowded space of Social Analytics. The market was hot, but no clear leader had emerged, so there was a huge opportunity to establish leadership by publishing original research.

Objectives

  1. Establish market leadership
  2. Develop killer content
  3. Support company and product positioning
  4. Generate leads
  5. Get press coverage

Campaign

I worked with Engineering to conduct data-driven research and analysis on Pinterst and published the The First Quantitative Study of Brands On Pinterest. I authorized and designed the research report, which was used in multiple demand generation campaigns and in press pitches.

Results

  • 700 leads generated via email marketing + new nurture email
  • 1100 leads generated via Facebook advertising
  • 60 leads generated via content syndication
  • 170 leads (and counting) via Resource Center downloads
  • Articles on TechCrunch, Forbes and other industry pubs

 

Research Report

TechCrunch Article

 Forbes Article

Promotional Email

Campaign Landing Page