Company: ChargePoint

Overview

The ChargePoint Mobile App was rebuilt from the ground up in Q3 2014 and we wanted a major launch campaign for the new release.

Objectives

Our goal was to increase awareness and engagement and acquire new users.

Campaign

As the PMM for the mobile app I lead the campaign, including:

• Developing competitive positioning, messaging and all copy
• Designing, authoring and coding the email announcement
• Scripting and creating the promo video in Adobe After Effects
• Briefing PR, Creative and Web teams

Results

The campaign acquired 1400 new iOS and Android users, a 23% increase compared to the monthly average. The video, which was part of the media kit, was embedded in industry publication articles and got thousands of views.