DocuSign for Real Estate

Company: DocuSign


We commissioned a three-part TLS industry report from Inman News, the leading Real Estate trade publication, and used it as the foundation for a multi-touch, omnichannel program lasting three months, including three waves of Facebook ads.


  • Reinforce market leadership in Digital Transaction Management for Real Estate Brokers
  • Generate Sales Accepted Leads
  • Drive adoption and upsell opportunities into customer install base
  • Create content for use in outbound Sales campaigns


I worked with Product Marketing and Sales to secure a panel of customers, executives and independent analysts to be interviewed. The omnichannel campaign included:

  • Three sponsored posts on the Inman News website, as well as email and social promotions to their audience
  • Three promotional emails to DocuSign prospects and customers
  • Homepage promotion on
  • Facebook ads and retargeting
  • Outbound Sales supporting call and email campaign



Landing page for Facebook ads and retargeting