Company: DocuSign

Overview

We commissioned a three-part TLS industry report from Inman News, the leading Real Estate trade publication, and used it as the foundation for a multi-touch, omnichannel program lasting three months, including three waves of Facebook ads.

Objectives

• Reinforce market leadership in Digital Transaction Management for Real Estate Brokers
• Generate Sales Accepted Leads
• Drive adoption and upsell opportunities into customer install base
• Create content for use in outbound Sales campaigns

Campaign

I worked with Product Marketing and Sales to secure a panel of customers, executives and independent analysts to be interviewed. The omnichannel campaign included:

• Three sponsored posts on the Inman News website, as well as email and social promotions to their audience
• Three promotional emails to DocuSign prospects and customers
• Homepage promotion on DocuSign.com
• Facebook ads and retargeting
• Outbound Sales supporting call and email campaign