Company: DocuSign

Overview

Generating over 40% of revenue, Real Estate is DocuSign’s most important vertical. The Real Estate marketing team was charged with up-leveling DocuSign’s marketing in order to stand out in this highly competitive space.

Objectives

• Elevate brand over the competition
• Increase awareness about a core product
• Drive adoption into install base
• Generate Sales Accepted Leads

Campaign

As the Demand Generation lead, I partnered with Product Marketing, Web and Creative for a multi-month, omnichannel  program, including:

• Eight touches over 3 months, supported by email, webinars, organic and paid social media, partner marketing, content syndication, and outbound sales motions
• Three live webinars
• Outbound Sales supporting call and email campaign
• Advertising in leading trade publications

Results

• Millions of impressions
• 2845 campaign engagements
• 355 Marketing Qualified Leads
• 556 Sales Accepted Leads