DocuSign for Real Estate

Company: DocuSign


Generating over 40% of revenue, Real Estate is DocuSign’s most important vertical. The Real Estate marketing team was charged with up-leveling DocuSign’s marketing in order to stand out in this highly competitive space.


  • Elevate brand over the competition
  • Increase awareness about a core product
  • Drive adoption into install base
  • Generate Sales Accepted Leads


As the Demand Generation lead, I partnered with Product Marketing, Web and Creative for a multi-month, omnichannel  program, including:

  • Eight touches over 3 months, supported by email, webinars, organic and paid social media, partner marketing, content syndication, and outbound sales motions
  • Three live webinars
  • Outbound Sales supporting call and email campaign
  • Advertising in leading trade publications


  • Millions of impressions
  • 2845 campaign engagements
  • 355 Marketing Qualified Leads
  • 556 Sales Accepted Leads




Content Hub




Explainer Video


Facebook Ads


Facebook Ads landing Page