DocuSign for SMB

Company: DocuSign


When I arrived at DocuSign there was no real SMB marketing function, and we needed basic foundational content.


  • Educate SMBs about the benefits of going paperless
  • Position DocuSign as a leader in the SMB space
  • Generate Sales Accepted Leads


As the Demand Generation lead, I partnered with Product Marketing, Web and Creative to produce for a three-touch omnichannel program that included an industry report, live customer webinar, and customer spotlight video recording.


  • Millions of impressions
  • 1,700 campaign¬†responses
  • 766 Marketing Qualified Leads
  • 236 Sales Accepted Leads