In 2013, Piqora was two years a startup and had had some success in the increasingly crowded space of Social Analytics. The market was hot, but no clear leader had emerged, so there was a huge opportunity to establish leadership by publishing original research.
I worked with Engineering to conduct data-driven research and analysis on Pinterest and published The First Quantitative Study of Brands On Pinterest. I authorized and designed the research report, which was used in multiple demand generation campaigns and in press pitches.